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Marketing Data Analytics Malta

Marketing data analytics in Malta. Attribution modelling, campaign performance analysis, customer journey mapping.

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/ the solution /

Marketing Data Analytics built around your business.

Every solution we deliver is built on three pillars: your data, your context, and continuous improvement. Each capability is traceable and measurable.

  • Multi-Touch Attribution Modelling

    Data-driven attribution models that accurately assign conversion credit across marketing t…

  • Campaign Performance Analytics

    Real-time campaign dashboards tracking spend, impressions, clicks, conversions, cost per a…

  • Customer Journey Analysis

    Map and analyse the complete customer journey from first touch through conversion and post…

  • Marketing Mix Modelling

    Statistical models that quantify the incremental impact of each marketing channel on busin…

/ how it works /

Live in weeks, not months.

We audit your marketing data landscape including tracking implementation, platform configurations, CRM data, and offline touchpoint capture. We identify data gaps that limit analytical capability and recommend fixes.

We build automated pipelines that consolidate marketing data from all platforms into a unified analytical environment. Cross-channel data is normalised, deduplicated, and linked to customer identity for comprehensive journey analysis.

We develop attribution models calibrated to your marketing mix and customer journey complexity. Models are validated against known outcomes and compared with existing attribution approaches to demonstrate improvement.

We build marketing analytics dashboards that present attribution results, campaign performance, journey insights, and budget recommendations in formats that marketing teams can act on immediately.

We analyse current budget allocation against model-recommended allocation, quantifying the expected improvement from rebalancing. Scenario analysis shows the predicted impact of different budget scenarios.

We provide ongoing model updates, dashboard maintenance, and analytical support as your marketing mix evolves. Regular model recalibration ensures recommendations remain accurate as market conditions change.

/ what you get /

Everything you need. Nothing you don't.

Multi-Touch Attribution
Modelling
Campaign Performance
Analytics
Customer Journey
Analysis
Marketing Mix
Modelling
/ built for your situation /

Sounds familiar?

CEO, growing SME
"Our sales data is in our CRM, finance data in Xero, and operations data in spreadsheets — I can't get a single view of how the business is performing without asking three people"

We build a unified BI solution that pulls from all three sources, creates a single source of truth, and gives you a real-time executive dashboard you can check from any device.

How Neural AI helps

We build a unified BI solution that pulls from all three sources, creates a single source of truth, and gives you a real-time executive dashboard you can check from any device.

/ proof /

Real deployments. Real results.

AI & NLP

Grocery Price Monitoring

An AI-powered system using web scraping and GPT-based NLP for product name matching across Maltese supermarkets, enabling real-time food price comparisons with predictive modelling for pricing trends.

Automated competitive marketing intelligence across 50+ categories

Read case study →
AI Solution

Marketing Outreach

3x improvement in outreach campaign response rates through analytics

Read case study →
/ questions /

Marketing Data Analytics FAQ

What marketing platforms do you integrate?
We integrate data from Google Ads, Google Analytics, Meta Ads, LinkedIn Ads, TikTok Ads, email platforms including Mailchimp and HubSpot, CRM systems, e-commerce platforms, and website analytics. We also handle offline touchpoint data including events, direct mail, and phone calls for complete journey coverage.
How is multi-touch attribution better than last-click?
Last-click attribution gives all credit to the final touchpoint before conversion, massively undervaluing awareness and consideration channels that drive the journey. Multi-touch models distribute credit across all touchpoints based on their statistical contribution, providing accurate ROI measurement for every channel in your marketing mix.
How long does it take to see results from marketing analytics?
Initial dashboards and basic analytics are typically delivered within 4-6 weeks. Attribution models require 2-3 months of historical data minimum to calibrate effectively. Full marketing mix models need 12-18 months of data for robust results. We deliver value incrementally, starting with quick wins while building toward comprehensive analytics.
Do you replace our existing marketing analytics tools?
No, we complement them. Platform-native analytics remain valuable for campaign management. Our analytics layer sits above platform tools, integrating their data into a unified cross-channel view that individual platforms cannot provide. We enhance rather than replace your existing marketing technology stack.
How do you handle privacy regulations and cookie deprecation?
We design analytics approaches that work within GDPR constraints and cookie-limited environments. Server-side tracking, probabilistic matching, marketing mix modelling that does not require individual tracking, and consent-based first-party data strategies ensure your analytics remain effective as privacy regulations evolve.
Can you measure offline marketing impact?
Yes, marketing mix modelling quantifies the impact of offline channels including TV, radio, print, events, and out-of-home advertising. We use econometric techniques that measure channel impact without individual-level tracking, making them ideal for channels where digital attribution is impossible.
What about B2B marketing analytics?
B2B marketing has unique challenges including long sales cycles, multiple decision-makers, and smaller sample sizes. Our B2B analytics use account-based attribution, pipeline influence measurement, and content engagement scoring that reflect the reality of B2B buying processes for Malta professional services and technology companies.
How do you present results to non-technical stakeholders?
Our dashboards and reports are designed for marketing professionals, not data scientists. Visual attribution results, clear ROI metrics, and budget recommendation summaries make insights actionable without requiring statistical expertise. We translate analytical findings into the specific budget and strategy actions your marketing team should take.
/ get started /

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